Histograms of recency, frequency and monetary value.
rfm_histograms( rfm_table, hist_bins = 9, hist_color = "blue", plot_title = "RFM Histograms", xaxis_title = " ", yaxis_title = "Count", hist_m_label = "Monetary", hist_r_label = "Recency", hist_f_label = "Frequency", plot_title_justify = 0.5, print_plot = TRUE )
| rfm_table | An object of class |
|---|---|
| hist_bins | Number of bins of the histograms. |
| hist_color | Color of the histogram. |
| plot_title | Title of the plot. |
| xaxis_title | X axis title. |
| yaxis_title | Y axis title. |
| hist_m_label | Label of the monetary value histogram. |
| hist_r_label | Label of the recency histogram. |
| hist_f_label | Label of the frequency histogram. |
| plot_title_justify | Horizontal justification of the plot title; 0 for left justified and 1 for right justified. |
| print_plot | logical; if |
Histograms
# using transaction data analysis_date <- lubridate::as_date('2006-12-31') rfm_order <- rfm_table_order(rfm_data_orders, customer_id, order_date, revenue, analysis_date) # histogram rfm_histograms(rfm_order)# using customer data analysis_date <- lubridate::as_date('2007-01-01') rfm_customer <- rfm_table_customer(rfm_data_customer, customer_id, number_of_orders, recency_days, revenue, analysis_date) # histogram rfm_histograms(rfm_customer)