Examine the distribution of monetary scores for the different combinations of frequency and recency scores.
rfm_bar_chart( rfm_table, bar_color = "blue", xaxis_title = "Monetary Score", sec_xaxis_title = "Frequency Score", yaxis_title = " ", sec_yaxis_title = "Recency Score", print_plot = TRUE )
| rfm_table | An object of class |
|---|---|
| bar_color | Color of the bars. |
| xaxis_title | X axis title. |
| sec_xaxis_title | Secondary x axis title. |
| yaxis_title | Y axis title. |
| sec_yaxis_title | Secondary y axis title. |
| print_plot | logical; if |
Bar chart.
# using transaction data analysis_date <- lubridate::as_date('2006-12-31') rfm_order <- rfm_table_order(rfm_data_orders, customer_id, order_date, revenue, analysis_date) # bar chart rfm_bar_chart(rfm_order)